Retail sales traditionally ramp up at Christmas. Buying presents, gearing up for the holiday season and hitting the Boxing Day sales is big business.
But then our American friends bestowed Black Friday on us, and now there’s more than one peak retail sales period at the end of the year. But not everyone peaks at the same time. Each retailer has their own busy period, their own ‘Christmas’ if you will. It’s interesting how it varies with our merchants across the sectors
- One of our telecoms retailers has their peak period in September. Why? Because as soon as Apple launches their new iPhone, everyone starts feeling that theirs is a bit slow and shabby and it’s time for an update.
- Many of our education providers see a ramp up before the September start of term.
- An online retailer we work with sees August bank holiday as one of their busiest trading times.
- For our travel retailers, January is the time where everyone starts booking their annual weeks in the sun.
- Amazon has even created its very own peak season with ‘Prime Day’, which happens in July.
So when’s your Christmas? Is Black Friday now bigger in your industry or company, or is there another peak period for you?
Whenever peak happens to be, it usually only comes around once or twice a year, so it’s vital to get it right. Making sure you’ve got the right products, promotions, marketing and customer experience in place become even more critical in the run up to the busiest part of the year. With competition tougher than ever and consumers increasingly financially squeezed, being able to offer flexible payment options makes a big difference to your success.
So, if your peak season is coming up, make sure you’re in the best shape possible. We’ve had an influx of retailers looking to switch to our platform well before the busy Black Friday period so they can maximise their sales. Offering interest-free finance is a great alternative to simply slashing prices. What’s your plan? Get in touch to find out more about how retail finance could benefit you during your peak period.