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Deko announces Melanie Vala as new Chief Commercial Officer

May 5, 2022 | By:

We’re thrilled to announce Melanie Vala has joined Deko as our new Chief Commercial Officer (CCO).

Melanie will head up the wider commercial team, coordinating with the respective Heads of Lending, Sales, Marketing and Account Development. Melanie will oversee the company’s growth strategy, with a focus on boosting growth and awareness of Deko’s innovative platform, as well as working to maximise existing and future merchants’ finance offerings.

Melanie joins from fellow buy now pay later provider Splitit, where she also held the position of CCO, leading the sales and marketing organisations worldwide with a focus on driving company revenue and growth. Prior to this, Melanie held leadership roles within the sector at industry leader PayPal and business finance provider Prospa. Melanie also has experience within the business software industry, leading Intuit's global expansion in Asia.

Melanie commented on her reasons for joining Deko:

"The payments sector has seen incredible innovation in recent years. I believe that Deko’s unique offering will be a driving force in the next phase of BNPL’s evolution. The company is primed for explosive growth, and Deko is investing across the organisation to realise this exciting market opportunity.

In the past, I’ve very much enjoyed the experience of working in the dynamic and agile environment of businesses with high growth potential. It is clear that Deko has truly visionary leadership that has both the customer and innovation at its heart. I’m excited to join the talented team and support merchants as we enter a new era of retail finance.”

Mike Dawson, Chief Executive added: 

“Melanie will provide invaluable expertise as she guides Deko into its next phase of growth, building upon her extensive global experience across the fintech and payments sector. I am very much looking forward to working with her as Deko expands its operations.

It is a challenging time for the retail industry, and I am certain that Melanie’s unparalleled leadership and commercial skills will drive Deko’s ability to help more merchants to convert maximum sales.”