White-label BNPL refers to a buy now pay later (BNPL) service that is offered under a different brand name or logo, typically by a retailer or other business that wants to offer BNPL to their customers without having to develop their own BNPL infrastructure.
White-label buy now, pay later refers to a type of financing service offered by a company but branded and marketed by another brand under its own name. White-label BNPL services are typically provided by BNPL companies, which offer a range of financing options to customers.
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