Magento is a powerful ecommerce platform built on open source technology. It offers merchants a flexible shopping cart system, along with control over the look, content and functionality of their online store. Essentially, it makes the lives of merchants easier, allowing them to focus on selling their items. If you’re thinking about implementing Magento, this guide is for you. We’ve got 10 stats showing why it’s one of the best ecommerce platforms around.
Adobe purchased Magneto in 2018 for $1.68 billion (£1.2bn). The creator of tools like Photoshops, Illustrator and InDesign now oversees one of the best ecommerce platforms available.
Magento currently powers about 1.2% of websites on the internet. It’s an impressive figure when you consider how many websites exist (around 1.1bn). And it’s even more attention-grabbing when you realise that only 24 million of those are ecommerce websites.
More than 250,000 merchants use Magento, which makes it one of the most popular ecommerce platforms – it trails only Shopify and WooCommerce when it comes to other ecommerce platforms. Since launching in 2008, Magento has evolved, with an increasing number of businesses using it as the foundation of their online retail offering.
A growth mindset is important for all businesses, so it’s essential to use an ecommerce platform that can help you achieve your ambitions. That seems to be the case with merchants using Magneto, as they grow, on average, three times faster than other businesses.
Well-known brands enjoying success with Magneto include the Ford Motor Company, Tommy Hilfiger, HP and Coca-Cola. It’s a favourite with famous brands and accounts for more than 20% of the top 1,000 e-retailers in the US and Canada.
In 2020, Magento’s global ecommerce sales amounted to $224 billion (£163bn). One of the reasons for this is its accessibility – Magneto is available across a range of devices, including desktop, smartphone or tablet.
Magento is highly customisable, and there are more than 5,000 plugins, applications, themes and extensions available to help turn website concepts in the merchant’s vision. Many of these extensions are free to use, while others cost around £35. On top of that, there are 150,000 Magento developers who can build websites for businesses using these plugins, applications and extensions. Of the most popular themes available, Ultimo leads the way with 46%, while Porto is in second place with 25% and Shopper in third with 6%.
It’s believed that Magneto’s name and logo was inspired by the popular role-playing video game, Dungeons & Dragons. Varien, the original makers of Magneto, abandoned the original name of Bento because of conflict with FileMaker Inc., which had already trademarked the name. Consequently, Magneto is a mix of Bento and Mage, the latter a term that means Wizard in Dungeons & Dragons.
When it comes to the location of merchants using Magento, the US comes out on top, with more than 124,000 businesses in the United States implementing Magento for their online stores. The UK is in second place with 16,000-plus stores, while the Netherlands is the third most popular country with 14,000 businesses.
There are two primary versions of Magento: Magento.x1 and Magento.x2. X1 is primarily used by online shops for clothing products and accessories, while X2 is popular with electronics, computers, footwear, toys and cosmetic stores. Magento.x2 is the more friendly version, offering users increased speed, SEO options and support for the latest PHP. It can also take more orders per hour, and pages load faster than Magento.x1.
Selling with Magento
Magento offers merchants the chance to customise their websites to sell products and services. The stats in our list show why it has become such a hit with businesses, including some of the world's biggest brands. If you’re looking for an ecommerce platform to sell items, then Magento is well worth your consideration. It integrates seamlessly with other platforms, including Deko, so you can offer flexible finance without any issues on your Magento-powered website and give your customers more options for ways to pay.