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Best marketing tools for merchants

May 25, 2022

Without the right marketing approach, it’s hard to sell your products and services because no one knows how to find your business. The biggest brands invest millions in marketing, despite them being global companies. It can be eminently harder for smaller merchants to spread the word, especially when budgets aren’t as high as companies like Apple and Tesla. But that doesn’t mean you can’t make use of handy marketing tools to help drive business and increase revenue. Here, we’ve put together a list of excellent marketing tools that can take your efforts to the next level.


Used by eight out of 10 marketers, MailChimp is an excellent tool for sending email campaigns to shoppers. Email marketing should play a significant role in any content plan, and MailChimp allows you to craft impressive-looking emails to current and new customers. 

There's a free plan allowing you to send emails to 2,000 subscribers and up to 12,000 emails per month. After that, you'll need a paid version, which varies between £10 and £300 per month, depending on your marketing needs.


For any content plan to be successful, first, it needs a robust SEO strategy. There are plenty of SEO tools out there to help boost organic rankings on Google, but SEMrush is at the top of our list thanks to the sheer depth it offers.

At first, it can be somewhat daunting as there are so many keywords and variations available, but there are lots of helpful guides and one-on-one advice from the team. Stick with it, and you’ll soon find yourself creating content that ranks well for your chosen keywords and gets you to the front of search engines.


When it comes to marketing, sales, and CRM software, there's nothing out there like HubSpot. You can use it for blogging, SEO, social media, website, lead management, landing pages, calls-to-action, marketing automation, email, analytics and much more.

It’s an all-in-one tool that allows you to sync your efforts together. And even if you only wish to use it for a few of its features, it’s still a powerful platform capable of taking care of your marketing efforts. For example, you can build your entire website using just HubSpot. 


Task management is essential for any ecommerce store that wants to align its efforts with team members and ensure everyone is pulling in the right direction. With Trello, you can use cards to create and monitor tasks so everyone understands their role with complete clarity. 

Unlike other task management systems, Trello has a creative flair to it. That’s helpful as it makes you feel more like you’re part of the project rather than just ticking off checkboxes. It’s one of the best management systems out there for collaboration and will give you total transparency over your marketing efforts.

Sprout Social

Social media is becoming increasingly important for merchants as it offers a genuine way to find and convert shoppers. With Sprout Social, you can translate social presence into actual results thanks to its social media management platform. 

Organise content calendars in one place, then publish and schedule marketing campaigns across multiple platforms. Data insights help you choose the best time to post, meaning you can ensure your social media content is getting in front of your follower’s eyes when they’re most active. 


Landing pages play a pivotal role in turning interested shoppers into customers. And Unbounce helps you quickly build, tweak and publish new landing pages to test on audiences. It has built-in A/B testing, as well as variant analytics that answer which creatives, calls-to-action and additional page elements work and don’t work. 

Best of all, you don't need to be a designer to benefit from Unbounce. It has plenty of proven landing page templates that allow you to plug and play while modifying to fit the business's style. The analytics on the platform also lets you know which landing page variants are your best performers.

Google suite

Where would we be without Google's tools? It's quick, easy and clean, whether you're writing a blog post draft in Google Docs, creating a table in Google Sheets or storing photos in a folder. Google's suite of tools has become the go-to for most companies that like to sync their efforts together. 

From Gmail to video calls, you can do just about everything with Google. The ability to share documents in real time is a huge bonus and enables collaboration between team members as they work on marketing tasks. 

Merchant marketing tools

These marketing tools are ideal for helping you convert more business. Use them to execute your strategies and increase the number of happy shoppers buying your products and services. The best marketers need a suite of tools to help them achieve their goals, and the ones on our list will turbocharge your marketing efforts while giving your more visibility and reach to win more customers.